Shampoo Advert

This is my advertisement for scalp-cleansing shampoo. Blue overtones are used primarily in this advert which have connotations of the ocean and coolness, something that makes sense as shampoo is only used in a water environment but the ocean is more tranquil than a shower so this tranquility is instilled in the consumer when they observe it. The tagline "ride the wave with our scalp cleansing shampoo" is placed above the wave because the colour clashes with the pure blue and sandy grey to stand out more to those who see it because placing it inside the wave would cause it to blend in and become impossible to view them properly, whilst the words themselves insinuate that using our shampoo will make you feel as if you were just in the ocean which we associate with a frolicking and having an enjoyable time. The product itself is hidden in the waves but not too much that it is unseeable to the naked eye; the red and green undertones clashes with the blue on bottle and the grey on the cap. Placing the bottle inside of the ocean is another non-verbal form of advertisement to cement the point of that ocean feel. Our product has a wide demographic as a large number of consumers use shampoo but we believe that it will attract those who enjoy the feel of oceans that go abroad or something like that so it will presumably be young adult males because women use more shampoo. conditioner and volumiser whereas this only cleanses scalp. Therefore, our psychographic is people who enjoy the finer brands for quality and those who go into the ocean - usually depending on where they live these are people who will go abroad or perhaps surf or swim often which makes the age demographic approximately 20 to 50 year olds.