Luc Moore BTEC Blog

This is my advertisement for scalp-cleansing shampoo. Blue overtones are used primarily in this advert which have connotations of the ocean and coolness, something that makes sense as shampoo is only used in a water environment but the ocean is more tranquil than a shower so this tranquility is instilled in the consumer when they observe it. The tagline "ride the wave with our scalp cleansing shampoo" is placed above the wave because the colour clashes with the pure blue and sandy grey to stand out more to those who see it because placing it inside the wave would cause it to blend in and become impossible to view them properly, whilst the words themselves insinuate that using our shampoo will make you feel as if you were just in the ocean which we associate with a frolicking and having an enjoyable time. The product itself is hidden in the waves but not too much that it is unseeable to the naked eye; the red and green undertones clashes with the blue on bottle and the grey ...

This is an example of physical advertisement so it is not something you observe but physically participate. The park bench has been painted red to look like a Kit-Kat wrapper that has been half-opened so the bench looks like the actual chocolate bar. Benches are not usually red so it definitely catches the eye of a passer-by and the connotations this has is that anywhere is a good place to eat a Kit-Kat no matter if you're walking around at home or sitting down outside. It also indirectly refers to the classic slogan "have a break, have a Kit-Kat". Without the painting on the side, it simply looks like a bench that's been manipulated to look similar to a chocolate bar. This is an advertisement for Coca Cola whilst simultaneously promoting the film, Skyfall. Neither one has anything to do with each other, other than the fact that 007 and Coca-Cola are both extremely popular brands so they are able to advertise one another at the same time. The background of the adver...

Toothpaste White - cleanliness, sparkling, same colour as teeth. Red - Blood and gums, relates back to the old barber shops bib which were red and white because of the teeth they pulled. Media Mythology - commonly held beliefs that are used frequently in advertising to create meaning e.g. metal has connotations of strength and power, these are the mythologies in media surrounding media. Anchoring - when an image by itself is ambiguous, it has no clear meaning then meaning is often attached through the use of captions. The name comes from the caption anchoring a message to an image. Mythologies in Print Advertisement  White is used in this context for its connotations for ice-coldness and as a marketing ploy to make the colour of the product stand out more so the consumer is more likely to notice then buy it. Pink has connotations of femininity of gentleness, though the fact that this is an advert directly aimed at men means its being used a dir...

Skins would be aimed at 16-32 year olds because the main cast were all a young age and the show dealt with themes of adolescence such as lust, drug use, betrayal, sexuality, rebellion and loyalty so they would watch due to the relatable storyline and characters or perhaps they would only watch it as a cautionary tale of consequences for a destructive teenage lifestyle. This is is an example of audio-visual media different types. Seinfeld, Rob and Ellen were all sitcoms aimed at different age groups when they were first released though Ellen was more aimed at a female audience due to the main character being one and Rob was aimed at families because the main character married into one. Saturday Night Live was a late night entertainment show whose demographic would be 18 year olds because of the later time it's released. The Daily Mail is an example of published media because it's a newspaper, however, the exact demographic is hard to correctly guess because every ...

I enjoy to read. A pastime that is dead thanks to the ever-growing global spread of inter-connectivity and hyper-media download.